Keynote Reviews 2:14


“Procter & Gamble benefited significantly from Steve’s expertise, his idea and his creativity… During the seven years that Steve worked with P&G, he contributed insights into both our processes and our programs. He contributed to productive change within our market research, marketing operations, production, and purchasing areas. He also supported several new product introductions with his ideas and techniques.” – John E. Pepper, Chairman & CEO (Retired), Procter & Gamble

“Steve knows ‘business.’ After I bought one of his companies, Steve joined me and took on strategy and operations for 20 businesses, generating some of the highest profits in the organization. His ‘Elephant’ strategy is right on the money, as long as you’re willing to roll up your sleeves and go to work.” – Dan M. Snyder, Owner and Chairman of the Board, the Washington Redskins

“We absolutely had great feedback on our event. Thanks for the support and enthusiasm.” – Bill Arend, Regional Manager, Oracle

“Please convey our thanks to Steve! He not only was very generous with his time, but engaging as well. I hope to be sharing some successful elephant stories in the near future. Hard work coupled with his book under our arm should give us the ammunition we need.” – Bailey Hartmeyer, AT&T

“If you want to become a high-net-worth individual, Steve can show you the way. His vision will stretch the way you think about building your business.” – Reginald Mills, Managing Director, UK NM Rothschild & Sons Ltd


“I just completed a $17.3-million private equity deal for my company, LittleMissMatched. From my experience working with a leading private equity firm on all aspects of the transaction, I can now confidently say that Sell Your Business for the Max! captures each and every step of the process. This book is an incredible tool for any entrepreneur or owner looking to exit a business.” – Jonah Staw, CEO, LittleMissMatched

“We had a fantastic experience with Steve – he is an accomplished sales professional who trained us in opening up the doors into large companies (like Proctor & Gamble), building a broad base of relationships and leveraging that to create significant results. I would highly recommend Steve.” – Kevin Hinton, Principal, Hinton and Grusich

“I’ve founded, led, and sold five companies for a massive profit, yet Kaplan’s no-nonsense action plan probably could have netted me a few million more.” – Christine Comaford, CEO, Mighty Ventures

“There isn’t an area at my company that Steven Kaplan hasn’t touched. More than anything, what Mr. Kaplan provides is a confidence that you’re doing something that’s going to work.” – Kevin Shape, CEO, Midwest Estate Buyers

“I just bagged my first elephant! I just had a two-hour meeting with a National Sales Director and they were very interested in hearing what I had to say! All thanks to Steve’s book! ” – Dr. Duc Vuong, MD, Texas City Surgical

I would recommend that anyone in business listen to what Steve has to say. I would then implore them to DO what he says.” – Duane Clement, President, S.R.B.I.

See More Raves and Reviews from Small/Medium Sized Businesses >


“Steve Kaplan knows how to fill up a room… and keep the crowd excited and engaged!! Our recent event was the biggest turnout yet, and Steve truly over-delivered. Not only was his presentation spot-on, but because he spoke from personal experience, everyone in the group was able to relate. He kept us laughing from start to finish. Steve provides actionable advice generated from relevant experience, high energy and passion… all things we value and appreciate from a speaker. We received great feedback from our attendees. Thanks, Steve!” – Josh Burnett, Education Chair, Entrepreneurs Organization, Chicago Chapter

“I thought it was a marvelously entertaining speech filled with advice and good humor. Steve’s passion for what he does shows in every word.” – Jennifer Monti, Events Committee Chair, Meeting Professionals International

“Outstanding keynote address at our Power to Potential event at Frito Lay. Thanks to you Steve for making our event a success.” – Debbie Hurst, President, Women’s Business Council, Southwest

Steve took the stage and energized the audience, giving them so much value in a genuine style that made you feel as if you were having a personal conversation with him. Steve took complex issues facing small business and broke down the barriers, giving hope and strategy to succeed… Meeting planners would be crazy not to jump at the chance to work with Steve. “ – Glen Gould, Director, Small Business Growth Council, Metro Atlanta Chamber

Wow! A book that every entrepreneur can love. In a uniquely straight-talking but witty style, it lays out a powerful strategy and real-world information that can dramatically grow your business. You’ll be jazzed- and ready to take your business way beyond the next level!” – Jill Belconis, Chairperson, Young President’s Organization, Chicago Chapter

“What I like about Steve is he breaks the monotony. With some speakers, it gets boring. With Steve, he keeps your interest and he is on-point!” – Sharon Szubinski, North Chicago Chamber and Milan Banquets

“Steve was definitely a highlight of the program, and I know that his books were very well received. We look forward to staying in touch to discuss any future opportunities.” – Diane Niederman, VP Business Development and Marketing, AM&AA

“Follow Kaplan’s strategy and become an elephant yourself.” – Ivan Misner, PH.D, Founder and CEO of BNI

See More Raves and Reviews from Business Groups/Associations >


“This book is a must for every business owner!” – Christine Comaford, Author, New York Times bestseller Rules for Renegades

A terrific read! From now on, when I think about building business and sales, there’s no way I’ll ever forget the Elephant. If you want to beat your competition, you’d better ready and study this book.” – Harvey MacKay, auther of the New York Times #1 bestseller Swim with the Sharks Without Being Eaten Alive

“A foolproof road map to success. Don’t grow your business without it.” – Gershard Gschwandtner, Founder and Publisher of Selling Power

“Steve Kaplan shows you how to think BIG, act BIG, and win BIG. Follow his advice and watch your paycheck grow BIG.” – Jeffrey Gitomer, Author of The Little Red Book of Selling and The Sales Bible


“His enthusiasm is infectious. He really makes you want to get out there and just do it.” – John Clarke, Assistant Dean, University of Illinois College of Business

“Steve Kaplan makes his points in a direct, humble and entertaining fashion.” – Zachary J. Schulman, Senior lecturer of Management, Cornell University.

“The advice he gave was great and right on message for all of our students.” – Chris Williams, President, Tulane University Entrepreneurs Society

Steve spoke to all of us with candor and passion. It was great to hear his first-hand experiences and lessons learned on the front lines of running a business.” – Scott Dragicevich, Wharton